SEO Strategy – Why Finding High Quality Backlinks Is Essential

By Zackary Bough

As a part of your advertising strategy, you may be considering software or services that specialize in finding backlinks to heavily boost the traffic on your website. You know that your SEO optimization campaign should include a plan for gaining external links and this promises astounding results because all backlinks will be high quality. High quality? What do they mean by that anyway?

Backlinks not only bring in traffic, they also increase your website’s search engine ranking. As a factor in determining rank, search engines will look at the backlinks to websites and evaluate them. They count the number of links and they also evaluate their quality when making their determination about where you are going to stand in the search results they provide.

Here is what the search engines are looking for:

• Relevancy. If you are selling baby food and you have a backlink placed in a race-car article, you are probably not going to get much traffic from that link. You are not going to impress a search engine very much either. An article about child nutrition is a much more relevant place to put your link.

• Rank of backlink site. If your backlink is sitting in a site that no one ever visits, a search engine won’t give you many points for that either. They take into consideration the popularity of the secondary site the backlink is on as a factor in your ranking as well.

• Location on the web page. Is your backlink within the body of the article where people will see it and wonder where it leads, or is it sitting off to the side in an advertising section? Having the backlink in the article itself is much more effective and a search engine will rank accordingly.

• Age. In this case older is better. Search engines like to see a link that has been around a while. Spam links or those embedded in low traffic sites are apt to be deleted soon.

A quality backlink provider should give you an analysis of where you backlinks have been placed and the results of their efforts. Another good way to determine if they are doing their job properly is to watch to see if your URL is rising in search-engine rank and if you are gaining traffic to your site. The search engines themselves can help you find and analyze your backlinks. Check out their web tools section.

Because of the importance of gaining external links, you or your SEO campaign company should spend a lot of website-management time finding backlinks. When you do this, you will rise higher in search engine ranking and enjoy more traffic on your site.

Zackary Bough knows the importance of internet marketing for his business and he researched link building service companies. Focusing on SEO, link building and PPC, Volume 9 is a Denver SEO marketing firm dedicated to improving client rankings.